Developing competitive advantage using the triple bottom line: a conceptual framework

Journal of Business and Industrial Marketing

Volumn 31, Issue 4, 2016, Pages 449-458

  Schulz, Steven A ^a   Flanigan, Rod L ^b  

^a UNIVERSITY OF NEBRASKA AT OMAHA   (United States)

^b UNIVERSITY OF NEBRASKA AT KEARNEY   (United States)

Author keywords

Business to business marketing; Competitive advantage; Supply chain management; Sustainability; Triple bottom line

Indexed keywords

EID: 84977519752     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/JBIM-08-2014-0150     Document Type: Article

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