The influence of managers' innovativeness on the implementation of loyalty programs in the small retailing sector;La influencia de la propensión a innovar del gestor en la implantación de programas de fidelización de clientes en el pequeño comercio

Cuadernos de Economia y Direccion de la Empresa

Volumn 12, Issue 38, 2009, Pages 7-35

  Rodríguez, Ignacio Rodríguez del Bosque ^a   Crespo, ángel Herrero ^a   del Mar Garcia de los Salmones Sanchez M ^a  

^a UNIVERSITY OF CANTABRIA   (Spain)

Author keywords

Innovativeness; loyalty programs; small retailers; Technology Acceptance Model

Indexed keywords

EID: 84975701604     PISSN: 11385758     EISSN: None     Source Type: Journal    
DOI: 10.1016/s1138-5758(09)70028-3     Document Type: Article

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