Using a marketing and product plan as a key driver for product line asset development

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 2379, Issue , 2002, Pages 366-382

  Kang, Kyo C ^a   Donohoe, Patrick ^b   Koh, Eunman ^a   Lee, Jaejoon ^a   Lee, Kwanwoo ^a  

^a Pohang University of Science and Technology (POSTECH)   (South Korea)

^b CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMPUTER SOFTWARE; COST ENGINEERING; INTERNATIONAL TRADE; MARKETING; PLANNING;

DEVELOPMENT COSTS; ELEVATOR CONTROL; FEATURE BINDING; MARKETING STRATEGY; PRODUCT LINE ASSET DEVELOPMENT; PRODUCT LINE ASSETS; PRODUCT LINE DEVELOPMENT; PRODUCT LINE ENGINEERING;

PRODUCT DESIGN;

EID: 84974738071     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/3-540-45652-x_23     Document Type: Conference Paper

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