"Turn up the Taste": Assessing the role of taste intensity and emotion in mediating crossmodal correspondences between basic tastes and pitch

Chemical Senses

Volumn 41, Issue 4, 2016, Pages 345-356

  Wang, Qian Janice ^a   Wang, Sheila ^a   Spence, Charles ^a  

^a UNIVERSITY OF OXFORD   (United Kingdom)

Author keywords

Crossmodal correspondences; Emotion mediation; Sound; Taste intensity

Indexed keywords

ADULT; AROUSAL; ARTICLE; AUDITORY STIMULATION; BEHAVIOR; BITTER TASTE; CONTROLLED STUDY; CROSSMODAL CORRESPONDENCE; EMOTION; EMOTIONAL AROUSAL; EXPERIMENTAL DESIGN; FEMALE; HUMAN; HUMAN EXPERIMENT; LOUDNESS; LOUDNESS SELECTION; MALE; NORMAL HUMAN; PERCEPTION; PITCH; PLEASANTNESS; PRIORITY JOURNAL; SALTINESS; SELF REPORT; SMELL AND TASTE PARAMETERS; SOUR TASTE; STIMULUS; SWEETNESS; TASTE; TASTE INTENSITY; TASTE QUALITY; TASTE STIMULUS; UMAMI TASTE; VALENCE; ADOLESCENT; DECISION MAKING; MUSIC; PHYSIOLOGY; SOUND; YOUNG ADULT;

ACOUSTIC STIMULATION; ADOLESCENT; ADULT; AROUSAL; CHOICE BEHAVIOR; EMOTIONS; FEMALE; HUMANS; MALE; MUSIC; SOUND; TASTE; TASTE PERCEPTION; YOUNG ADULT;

EID: 84964830627     PISSN: 0379864X     EISSN: 14643553     Source Type: Journal    
DOI: 10.1093/chemse/bjw007     Document Type: Article

References (36)

1. Bartoshuk LM, Duffy VB, Miller IJ. 1994. PTC/PROP tasting: anatomy, psychophysics, and sex effects. Physiol Behav. 56(6):1165-1171.
2. Bartoshuk LM, Rifkin B, Marks LE, Bars P. 1986. Taste and aging. J Gerontol. 41(1):51-57.
3. Belkin K, Martin R, Kemp SE, Gilbert AN. 1997. Auditory pitch as a perceptual analogue to odor quality. Psychol Sci. 8:340-342.
4. Ben-Artzi E, Marks LE. 1995. Visual-auditory interaction in speeded classification: role of stimulus difference. Percept Psychophys. 57(8):1151-1162.
5. Bredie WLP, Tan HSG, Wendin K. 2014. A comparative study on facially expressed emotions in response to basic tastes. Chemosens Percept. 7:1-9.
6. Cavanaugh LA, MacInnis DJ, Weiss AM. 2015. Perceptual dimensions differentiate emotions. Cogn Emot. doi: 10.1080/02699931.2015.1070119
7. Collier GL. 1996. Affective synesthesia: extracting emotion space from simple perceptual stimuli. Motiv Emot. 20:1-32.
8. Crisinel AS, Spence C. 2009. Implicit association between basic tastes and pitch. Neurosci Lett. 464(1):39-42.
9. Crisinel AS, Spence C. 2010a. A sweet sound? Food names reveal implicit associations between taste and pitch. Perception. 39(3):417-425.
10. Crisinel AS, Spence C. 2010b. As bitter as a trombone: synesthetic correspondences in nonsynesthetes between tastes/flavors and musical notes. Atten Percept Psychophys. 72(7):1994-2002.
11. Crisinel AS, Spence C. 2011. Crossmodal associations between flavoured milk solutions and musical notes. Acta Psychol (Amst). 138(1):155-161.
12. Crisinel AS, Spence C. 2012a. A fruity note: crossmodal associations between odors and musical notes. Chem Senses. 37(2):151-158.
13. Crisinel AS, Spence C. 2012b. The impact of pleasantness ratings on crossmodal associations between food samples and musical notes. Food Qual Pref. 24:136-140.
14. Ekman P. 1992. An argument for basic emotions. Cogn Emot. 6(3-4):169-200.
15. Evans KK, Treisman A. 2010. Natural cross-modal mappings between visual and auditory features. J Vis. 10(1):6.1-6.12.
16. Gallace A, Spence C. 2006. Multisensory synesthetic interactions in the speeded classification of visual size. Percept Psychophys. 68(7):1191-1203.
17. Gescheider GA. 1997. Psychophysics: the fundamentals. Mahwah (NJ): Lawrence Erlbaum Associates.
18. Giovanni ME, Pangborn RM. 1983. Measurement of taste intensity and degree of liking of beverages by graphic scales and magnitude estimation. J Food Sci. 48:1175-1182.
19. Hall MJ, Bartoshuk LM, Cain WS, Stevens JC. 1975. PTC taste blindness and the taste of caffeine. Nature. 253(5491):442-443.
20. Knoeferle KM, Woods A, Käppler F, Spence C. 2015. That sounds sweet: using crossmodal correspondences to communicate gustatory attributes. Psychol Market. 32:107-120.
21. Knöferle KM, Spence C. 2012. Crossmodal correspondences between sounds and tastes. Psychon Bull Rev. 19:992-1006.
22. Macht M. 2008. How emotions affect eating: a five-way model. Appetite. 50(1):1-11.
23. Marks LE. 1987. On cross-modal similarity: auditory-visual interactions in speeded discrimination. J Exp Psychol Hum Percept Perform. 13(3):384-394.
24. Marks LE, Stevens JC, Bartoshuk LM, Gent JF, Rifkin B, Stone VK. 1988. Magnitude-matching: the measurement of taste and smell. Chem Senses. 13:63-87.
25. Mesz B, Trevisan MA, Sigman M. 2011. The taste of music. Perception. 40(2):209-219.
26. Palmer SE, Schloss KB, Xu Z, Prado-León LR. 2013. Music-color associations are mediated by emotion. Proc Natl Acad Sci U S A. 110(22):8836-8841.
27. Parise CV, Knorre K, Ernst MO. 2014. Natural auditory scene statistics shapes human spatial hearing. Proc Natl Acad Sci U S A. 111(16):6104-6108.
28. Robin O, Rousmans S, Dittmar A, Vernet-Maury E. 2003. Gender influence on emotional responses to primary tastes. Physiol Behav. 78(3):385-393.
29. Scherer KR. 1986. Vocal affect expression: a review and a model for future research. Psychol Bull. 99(2):143-165.
30. Schifferstein HNJ, Tanudjaja I. 2004. Visualizing fragrances through colors: the mediating role of emotions. Perception. 33:1249-1266.
31. Singh M. 2014. Mood, food, and obesity. Front Psychol. 5:1-20.
32. Spence C. 2011. Crossmodal correspondences: a tutorial review. Atten Percept Psychophys. 73(4):971-995.
33. Velasco C, Woods AT, Deroy O, Spence C. 2014. Hedonic mediation of the crossmodal correspondence between taste and shape. Food Qual Pref. 41:151-158.
34. Velasco C, Woods A, Liu J, Spence C. 2016. Assessing the role of taste intensity and hedonics in taste-shape correspondences. Multisens Res. 29:209-221.
35. Wang QJ, Spence C. 2016. 'Striking a sour note': assessing the influence of consonant and dissonant music on taste perception. Multisens Res. 29:195-208.
36. Wang QJ, Woods A, Spence C. 2015. "What's your taste in music?" A comparison of the effectiveness of various soundscapes in evoking specific tastes. i-Perception. 6:6.