Neural networks and customer grouping in e-commerce: A framework using fuzzy ART

Proceedings - Academia/Industry Working Conference on Research Challenges 2000: Next Generation Enterprises: Virtual Organizations and Mobile/Pervasive Technologies, AIWORC 2000

Volumn , Issue , 2000, Pages 331-336

  Park, Sungjune ^a  

^a UNIVERSITY AT BUFFALO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTS COMPUTING; COMMERCE; DATA MINING; ELECTRONIC COMMERCE; FUZZY INFERENCE; MARKETING; SALES;

CUSTOMER FEEDBACK; DATA MINING METHODS; DIRECT MARKETING; MARKET SURVEYS; MARKETING MANAGEMENT; MARKETING STRATEGY; STEP BY STEP PROCEDURE; TARGET MARKETING;

FUZZY NEURAL NETWORKS;

EID: 84962257801     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/AIWORC.2000.843312     Document Type: Conference Paper

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