Capturing the voice of older consumers in relation to financial products and services

International Journal of Consumer Studies

Volumn 34, Issue 2, 2010, Pages 212-218

  Brennan, Carol ^a   Ritch, Elaine ^a  

^a QUEEN MARGARET UNIVERSITY   (United Kingdom)

Author keywords

Ageing population; Equity release; Financial products; World Caf

Indexed keywords

EID: 84962245282     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2009.00831.x     Document Type: Article

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