An integrated Bayesian-Game theoretic approach for product portfolio planning of a multi-attributed product in a duopolistic market

International Journal of Production Research

Volumn 54, Issue 23, 2016, Pages 6997-7013

  Goswami, Mohit ^a   Pratap, Saurabh ^a   Kumar, S K ^a  

^a INDIAN INSTITUTE OF TECHNOLOGY   (India)

Author keywords

Bayesian; Nash equilibrium; product portfolio management (PPM)

Indexed keywords

COMMERCE; COST ESTIMATING; COSTS; FINANCIAL DATA PROCESSING; INVESTMENTS; MANUFACTURE; PROBABILITY; RISK PERCEPTION; SALES;

BAYESIAN; GENERATED FUNCTION; MANUFACTURING COST; MULTI-LINEAR REGRESSION; NASH EQUILIBRIA; NONEQUILIBRIUM STATE; PRODUCT PORTFOLIO MANAGEMENT; PRODUCT PORTFOLIO PLANNING;

GAME THEORY;

EID: 84961204869     PISSN: 00207543     EISSN: 1366588X     Source Type: Journal    
DOI: 10.1080/00207543.2016.1150614     Document Type: Article

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