The price differential’s impact on retention, recruitment, and quality in a public university

Journal of Marketing for Higher Education

Volumn 8, Issue 2, 1997, Pages 37-51

  Little, Michael W ^a   O'Toole, Dennis ^a   Wetzel, James ^a  

^a VIRGINIA COMMONWEALTH UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 10944260430     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v08n02_04     Document Type: Article

References (15)

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