Strategically Embedding Design Thinking in the Firm

Design Thinking: New Product Development Essentials from the PDMA

Volumn , Issue , 2015, Pages 205-220

  Micheli, Pietro ^a   Perks, Helen ^b,c  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b UNIVERSITY OF NOTTINGHAM   (United Kingdom)

^c UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Design thinking; Key personnel; Organizational climate; Organizational practices; Strategic level

Indexed keywords

EID: 84958657041     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9781119154273.ch14     Document Type: Chapter

References (2)

1. Hertenstein, J. H., Platt, M. B., & Veryzer, R. W. (2005). The impact of industrial design effectiveness on corporate financial performance. Journal of Product Innovation Management, 22(1), 3-21.
2. Perks, H., Cooper, R., & Jones, C. (2005). Characterizing the role of design in new product development: An empirically derived taxonomy. Journal of Product Innovation Management, 22(2), 111-127.