MAdScope: Characterizing mobile in-app targeted ads

MobiSys 2015 - Proceedings of the 13th Annual International Conference on Mobile Systems, Applications, and Services

Volumn , Issue , 2015, Pages 59-73

  Nath, Suman ^a  

^a MICROSOFT RESEARCH   (United States)

Author keywords

In app Advertising; Measurement; Mobile Advertising; Targeted Advertising; User Profiles

Indexed keywords

MEASUREMENTS; PROBES;

BEHAVIORAL PROFILES; DELIVERY PROCESS; IN-DEPTH STUDY; LONG-TERM BEHAVIOR; MOBILE ADVERTISING; PRIMARY SOURCES; TARGETED ADVERTISING; USER PROFILE;

MARKETING;

EID: 84958524970     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2742647.2742653     Document Type: Conference Paper

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