Diffusion of Messages from an Electronic Cigarette Brand to Potential Users through Twitter

PLoS ONE

Volumn 10, Issue 12, 2015, Pages

  Chu, Kar Hai ^a   Unger, Jennifer B ^a   Allem, Jon Patrick ^a   Pattarroyo, Monica ^a   Soto, Daniel ^a   Cruz, Tess Boley ^a   Yang, Haodong ^b   Jiang, Ling ^b   Yang, Christopher C ^b  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b Drexel University   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ARTICLE; CLUSTER ANALYSIS; CONTENT ANALYSIS; ELECTRONIC CIGARETTE; HEALTH EDUCATION; INFORMATION PROCESSING; MARKETING; RETWEET; SOCIAL NETWORK; ADVERTISING; HUMAN; INFORMATION DISSEMINATION; INFORMATION SERVICE; SOCIAL MEDIA;

ADVERTISING AS TOPIC; ELECTRONIC CIGARETTES; HUMANS; INFORMATION DISSEMINATION; INFORMATION SERVICES; SOCIAL MEDIA; SOCIAL NETWORKING;

EID: 84956885739     PISSN: None     EISSN: 19326203     Source Type: Journal    
DOI: 10.1371/journal.pone.0145387     Document Type: Article

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