New product failure: Five potential sources discussed

Trends in Food Science and Technology

Volumn 50, Issue , 2016, Pages 243-248

  Dijksterhuis, Garmt ^a,b  

^a UNIVERSITY OF COPENHAGEN   (Denmark)

^b UTRECHT UNIVERSITY   (Netherlands)

Author keywords

Behavioural sciences; FMCG; Industrial research; New product failure; NPD

Indexed keywords

BUDGET CONTROL; COMMERCE; CONSUMER BEHAVIOR; CONSUMER PRODUCTS; INDUSTRIAL RESEARCH; MARKETING; PRODUCT DEVELOPMENT; RESEARCH AND DEVELOPMENT MANAGEMENT;

BEHAVIOURAL SCIENCE; CORPORATE RESEARCH; FMCG; HIERARCHICAL MANAGEMENT; MARKETING DEPARTMENTS; PRODUCT FAILURES; QUALITY PARAMETERS; TECHNOLOGICAL SCIENCE;

BEHAVIORAL RESEARCH;

EID: 84956853877     PISSN: 09242244     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.tifs.2016.01.016     Document Type: Note

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