Shopping under the influence of curiosity: How retailers use mystery to drive purchase motivation

Journal of Business Research

Volumn 69, Issue 3, 2016, Pages 1028-1034

  Hill, Krista M ^a   Fombelle, Paul W ^b   Sirianni, Nancy J ^b  

^a BRIDGEWATER STATE UNIVERSITY   (United States)

^b NORTHEASTERN UNIVERSITY   (United States)

Author keywords

Affect; Curiosity; Mystery appeals; Uncertainty

Indexed keywords

EID: 84955213116     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2015.08.015     Document Type: Article

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