Validating viral marketing strategies in Twitter via agent-based social simulation

Expert Systems with Applications

Volumn 50, Issue , 2016, Pages 140-150

  Serrano, Emilio ^a   Iglesias, Carlos A ^b  

^a UNIVERSIDAD POLITÉCNICA DE MADRID   (Spain)

^b UNIVERSIDAD POLITÉCNICA DE MADRID   (Spain)

Author keywords

Agent based Social Simulation; Big data; Rumor spreading model; Social network analysis; Twitter; Viral marketing

Indexed keywords

BIG DATA; COMMERCE; COMPLEX NETWORKS; PLANNING; SOCIAL NETWORKING (ONLINE); STRATEGIC PLANNING;

AGENT BASED SOCIAL SIMULATION; EMPIRICAL APPROACH; EXPLORATORY DATA ANALYSIS; PROPAGATION MODELING; RUMOR SPREADING; STATE OF THE ART; TWITTER; VIRAL MARKETING;

MARKETING;

EID: 84955079156     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2015.12.021     Document Type: Article

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