ACORN in the Political Marketplace

European Journal of Marketing

Volumn 20, Issue 8, 1986, Pages 63-76

  Yorke, D A ^a   Meehan, Sean A ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84955001404     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000004663     Document Type: Article

References (33)

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4. Brown, M., “Divide or Describe? A Critical Appraisal of the Major Segmentation Procedures”, ADMAP, July-August 1983, pp. 386–391.
5. Butler, D. and Kavanagh, D., The British General Election of1983, London, Macmillan, 1984, p. 291.
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8. Shama, A., op. cit.
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11. Howard, N., op. cit.
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14. Reynolds, H.T., Politics — The Common Man, The Dorsey Press, 1974, p. 85.
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17. Bacot, E., “SDP, Admen Become Cosy Bedfellows”, Ad Age, 6 April, 1981.
18. Butler, D. and Kavanagh, D., op. cit., 1984.
19. Ibid., p. 33.
20. Ibid., p. 208.
21. Roller, P., Marketing Management: Analysis, Planning and Control, 4th edition, Englewood Cliffs, Prentice Hall, 1980.
22. Frank, R.E., “Market Segmentation Research: Findings and Implications”, in Bass, F.M., King, C.W., and Pessemar, E., (Eds.), Application of the Sciences in Marketing Management, New York, Wiley Sons, 1968.
23. Kotler, P., op. cit., 1980.
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27. Bieda, J.C. and Kassarjian, H., op. cit., 1969.
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29. Butler, D. and Kavanagh, D., op. cit., 1984, p. 291.
30. Ibid.
31. CACI Market Research Division, ACORN: Today's Approach to Market Analysis, London, 1982.
32. Ibid.
33. Brown, M., op. cit., 1983, p. 389.