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Journal of the Academy of Marketing Science
Volumn 4, Issue 4, 1976, Pages 764-777
The marketing of political candidates
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EID: 51249191066     PISSN: 00920703     EISSN: 15527824     Source Type: Journal    
DOI: 10.1007/BF02729836     Document Type: Article
Times cited : (67)
References (13)
  • 4
    • 84933642148 scopus 로고    scopus 로고
    • Katz, Daniel and Samuel J. Eldersveld. 1961. The Impact of Local Party Activity Upon the Electorate.” Public Opinion Quarterly 25 (Spring).
  • 7
    • 84933642141 scopus 로고    scopus 로고
    • Kramer, H. Gerald. 1970-71. “The Effects of Precinct-Level Canvassing on Voter Behavior.” 0 Public Opinion Quarterly 34 (Winter).
  • 8
    • 84933642142 scopus 로고    scopus 로고
    • Lavidge, J. Robert, and Gary A. Steiner. 1961. “A Model for Predictive Measurement of Advertising Effectiveness.” Journal of Marketing 25 (October).
  • 10
    • 84933642143 scopus 로고    scopus 로고
    • Manheim, B. Jarol. 1971. The Effects of Campaign Techniques on Voting Patterns In a Congressional Election. Unpublished doctoral dissertation.
  • 13
    • 84933642144 scopus 로고    scopus 로고
    • Shama, Avraham. Forthcoming. “An Analysis of Political Marketing,” in Broadening The Concept of Consumer Behavior, edited by Gerald Zaltman and Brian Sternthal. Chicago: The Association for Consumer Research.

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.