A Transvection Framework for Assessing the Social Value of Pharmaceutical Marketing

Journal of Pharmaceutical Marketing and Management

Volumn 14, Issue 42067, 2002, Pages 57-73

  Sewak, Saurabh ^a  

^a Cambridge Health Alliance   (United States)

Author keywords

Pharmaceutical marketing; social value; transvection; value of medicines

Indexed keywords

EID: 85018895380     PISSN: 08837597     EISSN: 15408574     Source Type: Journal    
DOI: 10.3109/J058v14n03_04     Document Type: Article

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