Teaching innovation to technologists (non-business people) and non-technologists (business people): Scotch Whisky as an exemplar of process changing product an alternative to traditional lectures

Technological Forecasting and Social Change

Volumn 100, Issue , 2015, Pages 39-43

  Linton, Jonathan D ^a,b  

^a UNIVERSITY OF OTTAWA   (Canada)

^b NATIONAL RESEARCH UNIVERSITY HIGHER SCHOOL OF ECONOMICS   (Russian Federation)

Author keywords

Case; Demonstration; Pedagogy; Process innovation; Whisky

Indexed keywords

COMPUTER AIDED SOFTWARE ENGINEERING; DEMONSTRATIONS; TEACHING;

ENGINEERED MATERIALS; ENHANCE LEARNING; EXPERIENTIAL LEARNING; PEDAGOGY; PROCESS INNOVATION; PRODUCT INNOVATION; TEACHING INNOVATIONS; WHISKY;

ENGINEERS;

INNOVATION; LEARNING; TEACHING; TECHNOLOGICAL DEVELOPMENT;

EID: 84949530346     PISSN: 00401625     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.techfore.2015.05.001     Document Type: Article

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