The unfavorable economics of measuring the returns to advertising

Quarterly Journal of Economics

Volumn 130, Issue 4, 2015, Pages 1941-1973

  Lewis, Randall A ^a   Rao, Justin M ^a  

^a MICROSOFT RESEARCH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTISING; ECONOMICS; INVESTMENT;

UNITED STATES;

EID: 84947742350     PISSN: 00335533     EISSN: 15314650     Source Type: Journal    
DOI: 10.1093/qje/qjv023     Document Type: Article

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