메뉴 건너뛰기




Volumn 1263, Issue , 1997, Pages 4-13

Modelling customer retention with rough data models

Author keywords

[No Author keywords available]

Indexed keywords

DATA MINING; INVESTMENTS;

EID: 84947704999     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: None     Document Type: Conference Paper
Times cited : (10)

References (13)
  • 1
    • 0030194591 scopus 로고    scopus 로고
    • Manage marketing by the customer equity test, in Harvard Business Review, July-August
    • Blattberg, R.C., Deighton, J.: Manage marketing by the customer equity test, in Harvard Business Review, July-August (1996), 136-144.
    • (1996) , pp. 136-144
    • Blattberg, R.C.1    Deighton, J.2
  • 4
    • 0001866139 scopus 로고
    • Direct marketing modeling with CART and CHAID
    • Haughton, D., Oulida, S.: Direct marketing modeling with CART and CHAID, Journal of direct marketing, volume 7, number 3, (1993), 16-26
    • (1993) Journal of Direct Marketing , vol.7 , Issue.3 , pp. 16-26
    • Haughton, D.1    Oulida, S.2
  • 8
    • 33750236767 scopus 로고
    • Genetic Programming
    • Koza, J.: Genetic Programming, MIT Press, (1992).
    • (1992) MIT Press
    • Koza, J.1
  • 10
    • 0347290919 scopus 로고
    • Direct Marketing for Establishing the Relationships Between Buyers and Sellers
    • Winter
    • Peelen, E., Ekelmans, C.F.W., Vijn, P.: Direct Marketing for Establishing the Relationships Between Buyers and Sellers, in Journal of Direct Marketing, Volume 3, Number 1, Winter (1989), 7-14.
    • (1989) In Journal of Direct Marketing , vol.3 , Issue.1 , pp. 7-14
    • Peelen, E.1    Ekelmans, C.2    Vijn, P.3
  • 11
    • 33744584654 scopus 로고    scopus 로고
    • Induction of decision trees
    • Quinlan, R.: Induction of decision trees, Machine Learning 1 (1996), 81-106.
    • (1996) Machine Learning , vol.1 , pp. 81-106
    • Quinlan, R.1
  • 12
    • 84870557823 scopus 로고    scopus 로고
    • Learning from Customer Defections, March-April
    • Reichheld, F.F.: Learning from Customer Defections, in Harvard Business Review, March-April (1996), 56-62.
    • (1996) Harvard Business Review , pp. 56-62
    • Reichheld, F.F.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.