Commercialisation of new products developed in R&D for the green product

International Journal of Business Performance and Supply Chain Modelling

Volumn 4, Issue 2, 2012, Pages 126-144

  Jayaram, Karthick ^a   Siddiquee, Qutbuddin ^a   Malviya, Ashish ^a   Katti, Sudarshan ^a   Chakravorty, Sudhangshu ^a   Mungekar, Minal ^a  

^a CROMPTON GREAVES LTD   (India)

Author keywords

Commercialisation; Green product; New product development; NPD; Pareto; Sustainability

Indexed keywords

EID: 84947072303     PISSN: 17589401     EISSN: 1758941X     Source Type: Journal    
DOI: 10.1504/IJBPSCM.2012.048300     Document Type: Article

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