Managing Customer Relationships for Profit: The Dynamics of Relationship Quality

International Journal of Service Industry Management

Volumn 5, Issue 5, 1994, Pages 21-38

  Storbacka, Kaj ^a   Strandvik, Tore ^a   Gronroos, Christian ^a  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84945180805     PISSN: 09564233     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564239410074358     Document Type: Article

References (44)

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