Correction of Overstatement and Omission in Direct-to-Consumer Prescription Drug Advertising

Journal of Communication

Volumn 65, Issue 4, 2015, Pages 596-618

  Aikin, Kathryn J ^a   Betts, Kevin R ^a   O'Donoghue, Amie C ^a   Rupert, Douglas J ^b   Lee, Philip K ^b   Amoozegar, Jacqueline B ^b   Southwell, Brian G ^b  

^a CENTER FOR DRUG EVALUATION AND RESEARCH   (United States)

^b RTI INTERNATIONAL   (United States)

Author keywords

Corrective advertising; DTC advertising; Misinformation; Prescription drugs; Television advertising

Indexed keywords

ADVERTISING; ASTHMA; DRUG; PERCEPTION; RISK FACTOR; TELEVISION;

EID: 84938214608     PISSN: 00219916     EISSN: 14602466     Source Type: Journal    
DOI: 10.1111/jcom.12167     Document Type: Article

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