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Volumn , Issue , 2005, Pages 441-444

Perspectives of mobile advertising in Greek market

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCE; SURVEYS;

EID: 84937901862     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMB.2005.78     Document Type: Conference Paper
Times cited : (9)

References (17)
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    • http://www. whatis. com
  • 3
    • 79958739053 scopus 로고    scopus 로고
    • M-Business: The base for creating competitive advantage. The case of Vodafone-Panafon
    • November
    • Androulidakis, N., Androulidakis, I., "M-Business: The base for creating competitive advantage. The case of Vodafone-Panafon. ", WSEAS Transactions on Information Science and Applications, Issue 5, Volume 1 November 2004, pp 1309-1313
    • (2004) WSEAS Transactions on Information Science and Applications , vol.1 , Issue.5 , pp. 1309-1313
    • Androulidakis, N.1    Androulidakis, I.2
  • 5
    • 33646515345 scopus 로고    scopus 로고
    • The success factors of mobile advertising value chain
    • Leppäniemi, M., Karjaluoto, H., and Salo, J. (2004), "The success factors of mobile advertising value chain", Ebusiness Review IV, pp. 93-97.
    • (2004) Ebusiness Review IV , pp. 93-97
    • Leppäniemi, M.1    Karjaluoto, H.2    Salo, J.3
  • 7
    • 0038456780 scopus 로고    scopus 로고
    • Cambridge University Press, Cambridge
    • May, P., "Mobile Commerce", Cambridge University Press, Cambridge, 2001
    • (2001) Mobile Commerce
    • May, P.1
  • 9
    • 84937937808 scopus 로고    scopus 로고
    • ICAP, Research for fixed and mobile telephony, 2001
    • ICAP, Research for fixed and mobile telephony, 2001
  • 12
    • 2942750064 scopus 로고    scopus 로고
    • Wireless digital advertising: Nature and implications
    • Barnes, Stuart J. 2002. Wireless digital advertising: nature and implications, International Journal of Advertising 21, 399-420.
    • (2002) International Journal of Advertising , vol.21 , pp. 399-420
    • Barnes, S.J.1
  • 14
    • 17044400116 scopus 로고    scopus 로고
    • Mobile advertising needs to get personal
    • DeZoysa, Sanjima. 2002. Mobile advertising needs to get personal, Telecommunications International Ed. 36 (2), 8.
    • (2002) Telecommunications International Ed , vol.36 , Issue.2 , pp. 8
    • DeZoysa, S.1
  • 16
    • 3042774924 scopus 로고    scopus 로고
    • Location management for mobile commerce applications in wireless internet environment
    • Varshney, Upkar. 2003. Location management for mobile commerce applications in wireless internet environment, ACM Transactions on Internet Technology 3 (3), 236-55.
    • (2003) ACM Transactions on Internet Technology , vol.3 , Issue.3 , pp. 236-255
    • Varshney, U.1
  • 17
    • 0038399889 scopus 로고    scopus 로고
    • Wireless advertising's challenges and opportunities
    • Yunos, Hassim M., Gao, Jerry Z. and Shim, Simon. 2003. Wireless advertising's challenges and opportunities', IEEE Computer 36 (5), 30-37.
    • (2003) IEEE Computer , vol.36 , Issue.5 , pp. 30-37
    • Yunos, H.M.1    Gao, J.Z.2    Shim, S.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.