Does trigger location matter? The influence of localization and motivation on the persuasiveness of mobile purchase recommendations

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 9072, Issue , 2015, Pages 121-132

  Basten, Frank ^a   Ham, Jaap ^a   Midden, Cees ^a   Gamberini, Luciano ^b   Spagnolli, Anna ^b  

^a EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

^b UNIVERSITY OF PADOVA   (Italy)

Author keywords

Fogg behavior model; Location based; Motivation; Persuasive technology; Triggers; Virtual supermarket

Indexed keywords

LOCATION; MOTIVATION; RETAIL STORES;

FOGG BEHAVIOR MODELS; LOCATION BASED; PERSUASIVE TECHNOLOGY; TRIGGERS; VIRTUAL SUPERMARKET;

SALES;

EID: 84937425189     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-319-20306-5_11     Document Type: Conference Paper

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