What can we learn from retailers’ news releases? a ‘stakeholder engagement’ perspective

International Review of Retail, Distribution and Consumer Research

Volumn 14, Issue 1, 2004, Pages 31-45

  Whysall, Paul ^a  

^a NOTTINGHAM TRENT UNIVERSITY   (United Kingdom)

Author keywords

Charity; Farming; Press releases; Public relations; Stakeholders; Supermarkets

Indexed keywords

EID: 84937416204     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/0959396032000154284     Document Type: Article

References (18)

1. Andriof J, Waddock S, Husted BS, Rahman SS, 2002 Unfolding Stakeholder Thinking (Sheffield: Greenleaf Publishing)
2. Dibb S, Simpkin L, Pride WM, Ferrell OC, 2001 Marketing. Concepts and Strategies (Boston: Houghton Mifflin)
3. Eilts, CM. 1990. Hi-tech public relations: an upstart matures. Public Relations Journal, 46 (2): pp. 22–26
4. Fill C, 1999 Marketing Communications. Contexts, contents and strategies (London: Prentice Hall Europe)
5. Gilley, KM, Worrell, DL, Davidson, WN, and El-Jelly, A. 2000. Corporate environmental initiatives and anticipated firm performance: the differential effects of process-driven versus product driven greening initiatives. Journal of Management, 26 (6): pp. 1199–1216
6. Herbig, P, and Milewicz, J. 1996. Market signalling: a review. Management Decision, 34 (1): pp. 35–45
7. Kent T, Omar O, 2003 Retailing (Basingstoke: Palgrave MacMillan)
8. Kotler P, Armstrong G, Saunders J, Wong V, 1999 Principles of Marketing (London: Prentice Hall Europe)
9. Letourneau T, 1996 The spokes of the marketing wheel Bank Marketing July pp. 117–122
10. McGoldrick PJ, 2002 Retail Marketing (Maidenhead: McGraw-Hill)
11. Marken GA, 1993–1994 Effective public relations…More than a few news releases Public Relations Quarterly Winter pp. 47–48
12. Mazur, L. 1994. A consuming ambition. Marketing, 23 (2): pp. 23–4
13. Newman AJ, Cullen P, 2002 Retailing: Environment and Operations (London: Thomson Learning)
14. Sheridan, K. 1997. Depressing releases. Bank Marketing, 29 (4): pp. 51–60
15. Simkin, L, and Cheng, A. 1997. Understanding competitors' strategies: the practitioner-academic gap. Marketing Intelligence and Planning, 15 (2–3): pp. 124–134
16. Sullivan M, Adcock D, 2002 Retail Marketing (London: Thomson Learning)
17. Wells, B, and Spinks, N. 1999. Media relations: powerful tools for achieving service quality. Managing Service Quality, 9 (4): pp. 246–254
18. Whysall, P. 2000. Addressing ethical issues in retailing: a stakeholder perspective. International Review of Retail, Distribution and Consumer Research, 10 (3): pp. 305–318