“Lordy, lordy, look who’s 40!” the journal of consumer research reaches a milestone

Journal of Consumer Research

Volumn 42, Issue 1, 2015, Pages 19-29

  Rapp, Justine M ^a   Hill, Ronald Paul ^b  

^a UNIVERSITY OF SAN DIEGO   (United States)

^b Villanova School of Business   (United States)

Author keywords

Consumer research; Historical review; Methodological issues

Indexed keywords

EID: 84936775907     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1093/jcr/ucv011     Document Type: Article

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