Unpacking complexity, pinning down the “elusiveness” of strategy: A grounded theory study in leisure and cultural organisations

Asia Pacific Journal of Marketing and Logistics

Volumn 1, Issue 3, 2006, Pages 152-172

  Bakir, Ali ^a   Bakir, Vian ^b  

^a BUCKINGHAMSHIRE NEW UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF GLAMORGAN   (United Kingdom)

Author keywords

Corporate strategy; Management strategy

Indexed keywords

EID: 84931090173     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/17465640610718761     Document Type: Article

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