메뉴 건너뛰기




Volumn 9788132207924, Issue , 2013, Pages 147-158

Understanding social business

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84930817457     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1007/978-81-322-0792-4_11     Document Type: Chapter
Times cited : (38)

References (31)
  • 1
    • 61449210975 scopus 로고
    • Marketing as exchange
    • Bagozzi RP (1975) Marketing as exchange. J Market 39(4):32-39
    • (1975) J Market , vol.39 , Issue.4 , pp. 32-39
    • Bagozzi, R.P.1
  • 2
    • 0008495490 scopus 로고    scopus 로고
    • The internet and political transformation: Populism, community, and accelerated pluralism
    • Bimber B (1998) The internet and political transformation: populism, community, and accelerated pluralism. Polity 31(1):133-160
    • (1998) Polity , vol.31 , Issue.1 , pp. 133-160
    • Bimber, B.1
  • 3
    • 0004281843 scopus 로고    scopus 로고
    • University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
    • Burns T, Stalker GM (2009) The management of innovation. University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship: Available at SSRN: http://ssrn. com/abstract=1496187
    • (2009) The Management of Innovation
    • Burns, T.1    Stalker, G.M.2
  • 4
    • 8744231169 scopus 로고    scopus 로고
    • Harvard Business School Press, Boston
    • Carr N (2004) Does IT matter? Harvard Business School Press, Boston
    • (2004) Does IT Matter?
    • Carr, N.1
  • 5
    • 84936166194 scopus 로고
    • Absorptive capacity: A new perspective on learning and innovation
    • Cohen WM, Levinthal DA (1990) Absorptive capacity: a new perspective on learning and innovation. Adm Sci Q 35:128-152
    • (1990) Adm Sci Q , vol.35 , pp. 128-152
    • Cohen, W.M.1    Levinthal, D.A.2
  • 6
    • 0032348699 scopus 로고    scopus 로고
    • The relational view: Cooperative strategy and sources of interorganiza-tional competitive advantage
    • Dyer JH, Singh H (1998) The relational view: cooperative strategy and sources of interorganiza-tional competitive advantage. Acad Manage Rev 23:660-679
    • (1998) Acad Manage Rev , vol.23 , pp. 660-679
    • Dyer, J.H.1    Singh, H.2
  • 8
    • 0001788578 scopus 로고    scopus 로고
    • The social responsibility of business is to increase its pro fits
    • Zimmerli WC, Holzinger M, Richter K eds, Springer, Heidelberg
    • Friedman M (2007) The social responsibility of business is to increase its pro fits. In Zimmerli WC, Holzinger M, Richter K (eds) Corporate ethics and corporate governance. Springer, Heidelberg, pp 173-178
    • (2007) Corporate Ethics and Corporate Governance , pp. 173-178
    • Friedman, M.1
  • 9
  • 10
    • 84953588856 scopus 로고
    • The marketing strategy continuum: Towards a marketing concept for the 1990s
    • Grönroos C (1991) The marketing strategy continuum: towards a marketing concept for the 1990s. Manage Decis 29 (1)
    • (1991) Manage Decis , vol.29 , Issue.1
    • Grönroos, C.1
  • 11
    • 0033247290 scopus 로고    scopus 로고
    • Stakeholders, social responsibility, and performance: Empirical evidence and theoretical perspectives
    • Harrison JS, Freeman RE (1999) Stakeholders, social responsibility, and performance: empirical evidence and theoretical perspectives. Acad Manage J 42(5):479-485
    • (1999) Acad Manage J , vol.42 , Issue.5 , pp. 479-485
    • Harrison, J.S.1    Freeman, R.E.2
  • 13
    • 0026494564 scopus 로고
    • The balanced scorecard-measures that drive performance
    • Kaplan RS, Norton DP (1992) The balanced scorecard-measures that drive performance. Harv Bus Rev 70(1):71-79
    • (1992) Harv Bus Rev , vol.70 , Issue.1 , pp. 71-79
    • Kaplan, R.S.1    Norton, D.P.2
  • 14
    • 0014437249 scopus 로고
    • Broadening the concept of marketing
    • Kotler P, Levy SJ (1969) Broadening the concept of marketing. J Market 33:10-15
    • (1969) J Market , vol.33 , pp. 10-15
    • Kotler, P.1    Levy, S.J.2
  • 16
    • 67849104223 scopus 로고    scopus 로고
    • Examining the effectiveness of internet advertising formats
    • Schumann D, Thorson E eds, Lawrence Erlbaum Associates, Mahwah
    • Li H, Leckenby J (2007) Examining the effectiveness of internet advertising formats. In: Schumann D, Thorson E (eds) Internet advertising: theory and research. Lawrence Erlbaum Associates, Mahwah
    • (2007) Internet Advertising: Theory and Research
    • Li, H.1    Leckenby, J.2
  • 22
    • 78049325089 scopus 로고    scopus 로고
    • Online video "friends" social networking: Overlapping online public spheres in the 2008 U. S. presidential election
    • Robertson S, Vatrapu R, Medina R (2010) Online video "friends" social networking: overlapping online public spheres in the 2008 U. S. presidential election. J Info Technol Politics 7(2):182-201
    • (2010) J Info Technol Politics , vol.7 , Issue.2 , pp. 182-201
    • Robertson, S.1    Vatrapu, R.2    Medina, R.3
  • 23
    • 79952925581 scopus 로고    scopus 로고
    • Off the wall political discourse: Facebook use in the 2008 U. S. presidential election
    • Robertson S, Vatrapu R, Medina R (2010) Off the wall political discourse: facebook use in the 2008 U. S. presidential election. Inf Polit 15(1, 2):11-31
    • (2010) Inf Polit , vol.15 , Issue.1-2 , pp. 11-31
    • Robertson, S.1    Vatrapu, R.2    Medina, R.3
  • 26
    • 76649142379 scopus 로고    scopus 로고
    • A framework for conceptualizing, representing and analyzing distributed mediated interaction
    • Suthers D, Dwyer N, Medina R, Vatrapu R (2010) A framework for conceptualizing, representing and analyzing distributed mediated interaction. Int J Comput Support Collab Learn 5(1):5-42
    • (2010) Int J Comput Support Collab Learn , vol.5 , Issue.1 , pp. 5-42
    • Suthers, D.1    Dwyer, N.2    Medina, R.3    Vatrapu, R.4
  • 29
    • 77951699801 scopus 로고    scopus 로고
    • Are political weblogs public spheres or partisan spheres?
    • Vatrapu R, Robertson S, Dissanayake W (2008) Are political weblogs public spheres or partisan spheres? Int Rep Socio Inf 5(1):7-26
    • (2008) Int Rep Socio Inf , vol.5 , Issue.1 , pp. 7-26
    • Vatrapu, R.1    Robertson, S.2    Dissanayake, W.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.