Advertising energy saving programs: The potential environmental cost of emphasizing monetary savings

Journal of Experimental Psychology: Applied

Volumn 21, Issue 2, 2015, Pages 158-166

  Schwartz, Daniel ^a,b   De Bruin, Wändi Bruine ^c,d   Fischhoff, Baruch ^b,d   Lave, Lester ^b  

^a UNIVERSITY OF CHILE   (Chile)

^b CARNEGIE MELLON UNIVERSITY   (United States)

^c UNIVERSITY OF LEEDS   (United Kingdom)

^d CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Energy conservation; Environmental decision making; Environmental motivation; Monetary motivation; Overjustification hypothesis

Indexed keywords

ADULT; ADVERTIZING; COST BENEFIT ANALYSIS; DECISION MAKING; ECONOMICS; ENERGY CONSERVATION; ENVIRONMENT; FEMALE; HUMAN; MALE; MIDDLE AGED; MOTIVATION; PROCEDURES; YOUNG ADULT;

ADULT; ADVERTISING AS TOPIC; CONSERVATION OF ENERGY RESOURCES; COST-BENEFIT ANALYSIS; DECISION MAKING; ENVIRONMENT; FEMALE; HUMANS; MALE; MIDDLE AGED; MOTIVATION; YOUNG ADULT;

EID: 84930759302     PISSN: 1076898X     EISSN: None     Source Type: Journal    
DOI: 10.1037/xap0000042     Document Type: Article

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