Forecasting new product trial with analogous series

Journal of Business Research

Volumn 68, Issue 8, 2015, Pages 1732-1738

  Wright, Malcolm J ^a,c   Stern, Philip ^b,c  

^a MASSEY UNIVERSITY   (New Zealand)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^c UNIVERSITY OF EXETER   (United Kingdom)

Author keywords

Analogous series; Consumer trial; Empirical generalization; New products; Packaged goods; Penetration growth; Pharmaceuticals

Indexed keywords

EID: 84930275895     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2015.03.032     Document Type: Article

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