Can marketing data aid survey research? Examining accuracy and completeness in consumer-file data

Public Opinion Quarterly

Volumn 78, Issue 4, 2014, Pages 889-916

  Pasek, Josh ^a   Jang, S Mo ^b   Cobb, Curtiss L ^c   Dennis, J Michael ^d   Disogra, Charles ^e  

^a UNIVERSITY OF MICHIGAN   (United States)

^b UNIVERSITY OF SOUTH CAROLINA   (United States)

^c FACEBOOK   (United States)

^d GfK Custom Research   (United States)

^e Abt SRBI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84928744682     PISSN: 0033362X     EISSN: 15375331     Source Type: Journal    
DOI: 10.1093/poq/nfu043     Document Type: Review

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