Adoption of social media using technology acceptance model: The generational effect

International Journal of Technology and Human Interaction

Volumn 10, Issue 4, 2014, Pages 18-35

  Dutot, Vincent ^a  

^a Paris School of Business   (France)

Author keywords

Digital gap; Generational effect; Social media; TAM

Indexed keywords

MARKETING; SOCIAL NETWORKING (ONLINE);

DIGITAL GAP; GENERATIONAL EFFECT; INNOVATIVENESS; PERCEIVED USEFULNESS; RESEARCH FOCUS; SOCIAL MEDIA; SOCIAL MEDIA MARKETINGS; TECHNOLOGY ACCEPTANCE MODEL;

ECONOMIC AND SOCIAL EFFECTS;

EID: 84928167846     PISSN: 15483908     EISSN: 15483916     Source Type: Journal    
DOI: 10.4018/ijthi.2014100102     Document Type: Article

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