Where there's a will: Can highlighting future youth-targeted marketing increase support for soda taxes?

Health Psychology

Volumn 33, Issue 12, 2014, Pages 1610-1613

  Roh, Sungjong ^a   Schuldt, Jonathon P ^a  

^a Department of Communication Cornell University ^*  (United States)

Author keywords

Childhood obesity; Food marketing; Past and future; Soda tax; Sugar sweetened beverages

Indexed keywords

SODIUM CARBONATE;

ADULT; ADVERTIZING; ARTICLE; CHILDHOOD OBESITY; EMOTION; FEMALE; FOOD INDUSTRY; HEALTH CARE POLICY; HUMAN; JUVENILE; MALE; MARKETING; PUBLIC HEALTH; SOFT DRINK; TAX; CARBONATED BEVERAGE; CHILD; ECONOMICS; FORECASTING; INTERNET; MIDDLE AGED; PEDIATRIC OBESITY; PROCEDURES; PUBLIC OPINION; TRENDS; UNITED STATES;

ADULT; ADVERTISING AS TOPIC; CARBONATED BEVERAGES; CHILD; FEMALE; FOOD INDUSTRY; FORECASTING; HEALTH POLICY; HUMANS; INTERNET; MALE; MARKETING; MIDDLE AGED; PEDIATRIC OBESITY; PUBLIC OPINION; TAXES; UNITED STATES;

EID: 84925882676     PISSN: 02786133     EISSN: 19307810     Source Type: Journal    
DOI: 10.1037/hea0000021     Document Type: Article

References (26)

1. Barry, C. L., Gollust, S. E., & Niederdeppe, J. (2012). Are Americans ready to solve the weight of the nation? New England Journal of Medicine, 367, 389-391. doi:10.1056/NEJMp1206519
2. Brownell, K. D., & Frieden, T. R. (2009). Ounces of prevention-The public policy case for taxes on sugared beverages. New England Journal of Medicine, 360, 1805-1808. doi:10.1056/NEJMp0902392
3. Caruso, E. M. (2010). When the future feels worse than the past: A temporal inconsistency in moral judgment. Journal of Experimental Psychology: General, 139, 610-624. doi:10.1037/a0020757
4. Centers for Disease Control and Prevention. (2013). Childhood obesity facts. Retrieved from http://www.cdc.gov/healthyyouth/obesity/facts.htm
5. Dorfman, L. (2013). Talking about sugar-sweetened beverage taxes: Will actions speak louder than words? American Journal of Preventive Medicine, 44, 194-195. doi:10.1016/j.amepre.2012.11.002
6. Druckman, J. N., & Lupia, A. (2012). Experimenting with politics. Science, 335, 1177-1179. doi:10.1126/science.1207808
7. Eyal, T., Liberman, N., & Trope, Y. (2008). Judging near and distant virtue and vice. Journal of Experimental Social Psychology, 44, 1204-1209. doi:10.1016/j.jesp.2008.03.012
8. Frijda, N. H. (1987). Emotion, cognitive structure, and action tendency. Cognition & Emotion, 1, 115-143. doi:10.1080/02699938708408043
9. Harris, J. L., Pomeranz, J. L., Lobstein, T., & Brownell, K. D. (2009). A crisis in the marketplace: How food marketing contributes to childhood obesity and what can be done. Annual Review of Public Health, 30, 211-225. doi:10.1146/annurev.publhealth.031308.100304
10. Harris Interactive. (2013). Most Americans oppose soda, candy taxes. Retrieved from http://www.harrisinteractive.com/NewsRoom/PressReleases/tabid/446/ctl/ReadCustomDefault/mid/1506/ArticleId/1185/Default.aspx
11. Hayes, A. F. (2013). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. New York, NY: Guilford Press.
12. Klein, J., & Dawar, N. (2004). Corporate social responsibility and consumers' attributions and brand evaluations in a product-harm crisis. International Journal of Research in Marketing, 21, 203-217. doi:10.1016/j.ijresmar.2003.12.003
13. Lazarus, R. S. (1999). Appraisal, relational meaning, and emotion. In T. Dalgleish & M. Power (Eds.), Handbook of cognition and emotion (pp. 3-19). Chichester, UK: Wiley.
14. Ludwig, D. S., Peterson, K. E., & Gortmaker, S. L. (2001). Relation between consumption of sugar-sweetened drinks and childhood obesity: A prospective, observational analysis. The Lancet, 357, 505-508. doi:10.1016/S0140-6736(00)04041-1
15. Marlow, M. L. (2013, April 1). The skinny on anti-obesity soda laws. The Wall Street Journal.
16. Nestle, M. (2006). Food marketing and childhood obesity-A matter of policy. New England Journal of Medicine, 354, 2527-2529. doi:10.1056/NEJMp068014
17. Peters, E., & Slovic, P. (2000). The springs of action: Affective and analytical information processing in choice. Personality and Social Psychology Bulletin, 26, 1465-1475. doi:10.1177/01461672002612002
18. Rivard, C., Smith, D., McCann, S. E., & Hyland, A. (2012). Taxing sugar-sweetened beverages: A survey of knowledge, attitudes and behaviours. Public Health Nutrition, 15, 1355-1361. doi:10.1017/S1368980011002898
19. Schwartz, M. B., & Ustjanauskas, A. (2012). Food marketing to youth: Current threats and opportunities. Childhood Obesity, 8, 85-88.
20. Schwarz, N. (2012). Feelings-as-information theory. In P. V. Lange, A. Kruglanski, & E. T. Higgins (Eds.), Handbook of theories of social psychology (pp. 289-308). Thousand Oaks, CA: Sage.
21. Shafir, E. (2012). Introduction. In E. Shafir (Ed.), The behavioral foundations of public policy (pp. 1-12). Princeton, NJ: Princeton University Press.
22. Smith, C. A., & Ellsworth, P. C. (1985). Patterns of cognitive appraisal in emotion. Journal of Personality and Social Psychology, 48, 813-838. doi:10.1037/0022-3514.48.4.813
23. Sturm, R., Powell, L. M., Chriqui, J. F., & Chaloupka, F. J. (2010). Soda taxes, soft drink consumption, and children's body mass index. Health Affairs, 29, 1052-1058. doi:10.1377/hlthaff.2009.0061
24. Thaler, R. H., & Sunstein, C. R. (2008). Nudge: Improving decisions about health, wealth, and happiness. New Haven, CT: Yale University Press.
25. Van Boven, L., & Ashworth, L. (2007). Looking forward, looking back: Anticipation is more evocative than retrospection. Journal of Experimental Psychology: General, 136, 289-300. doi:10.1037/0096-3445.136.2.289
26. Wang, Y. C., Coxson, P., Shen, Y. M., Goldman, L., & Bibbins-Domingo, K. (2012). A penny-per-ounce tax on sugar-sweetened beverages would cut health and cost burdens of diabetes. Health Affairs, 31, 199-207. doi:10.1377/hlthaff.2011.0410