Building strong condition brands

Journal of Medical Marketing

Volumn 7, Issue 4, 2007, Pages 341-351

  Angelmar, Reinhard ^a   Angelmar, Sarah ^a   Kane, Liz ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34548659778     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5050101     Document Type: Article

References (25)

1. Centers for Disease Control and Prevention (2005). Trends in cholesterol screening and awareness of high blood cholesterol - United States, 1991-2003. Morbidity and Mortality Weekly Report (MMWR) 54, 865-870.
2. Croyle, R. T., Loftus, E. F., Barger, S. D., Sun, Y.-C., Hart, M. & Gettin, J. A. (2006). How well do people recall risk factor test results? Accuracy and bias among cholesterol screening participants. Health Psychology 25(3), 425-432. Accuracy was defined as responses within ±10mg/dL.
3. Restless Legs Syndrome Foundation (2005). New national survey shows Restless Legs Syndrome (BLS) is largely under-recognized and poorly understood by U.S. adults. Available from http://www.womenshealthresearch.org/site/ News2?page=NewsArticle&id=5445&news_iv_ctrl=O&abbr=press_
4. Ogilvy Public Relations Worldwide and the Centers for Disease Control and Prevention (2005). Human Papillomavirus Creative Materials Testing. Target Audience Focus Group Research. Final Report.
5. For a pioneering discussion of condition branding, see Parry, V. (2003). The art of branding a condition. Med. Market. Media, (May), 38 5), 42-49.
6. Payer, L. (1992). Disease-Mongers: How Doctors, Drug Companies, and Insurers Are Making You Feel Sick, John Wiley & Sons, New York,
7. See also Moynihan, R. & Henry, D. (2006). The fight against disease mongering: Generating knowledge for action. PloS Med. 3(4), e191, and the other articles in the April 2006 issue of PloS.
8. See also Moynihan, R. & Cassels, A. (2005). Selling Sickness: How the World's Pharmaceutical Companies Are Turning Us All Into Patients, Nation Books, New York, NY.
9. For example, homosexuality, at one time categorised as a disease, was subsequently demedicalised. See Conrad, P. & Schneider, J. W. (1992). Deviance and Medicalization: From Badness to Sickness (Expanded ed. , Temple University Press, Philadelphia.
10. Mantler, J., Glenn Schellenberg, E. & Stewart Page, J. (2003). Attributions for serious illness: Are controllability, responsibility, and blame different constructs? Canadian J Behav. Sci. 35 2), 142-152.
11. Roesch, S. C. & Weiner, B. (2001). A meta-analytic review of coping with illness: Do causal attributions matter? J. Psychosomat. Res. 50 205-219.
12. Weiner, B. (1986). An Attributional Theory of Motivation and Emotion Springer, NewYork.
13. Society for Women's Health Research (2005). Women's Fear of Heart Disease Has Almost Doubled in Three Years, But Breast Cancer Remains Most Feared Disease, Society for Women's Health Research, Washington, DC.
14. National Cancer Institute. Cancer Trends Progress Report - 2005 Update. http://progressreport.cancer.gov.
15. Bauchau, V. & Durham, S. R. (2004). Prevalence and rate of diagnosis of allergic rhinitis in Europe. Eur. Respir. J. 24(5), 758-764.
16. Royal College of Physicians (2003). Allergy: The Unmet Need, Royal College of Physicians, London.
17. Chris, C. Professor of Asthma, Allergy & Respiratory Science and Consultant Physician, King's College, University of London, to the House of Lords Science and Technology Select Committee, 6th October, 2006.
18. Lane, D. A., Ponsford, J., Shelley, A., Sirpal, A. & LIp, G. Y. H. (2006). Patient knowledge and perceptions of atrial fibrillation and anticoagulant therapy: Effects of an educational programme. The West Birmingham atrial fibrillation project. Int. J. Cardiol. 110 354-358.
19. National Institutes of Health (1992). NIH Consensus Statement: Impotence, Vol. 10. U.S. Department of Health and Human Services, Bethesda, MD.
20. For example, a multinational committee of specialists developed the 'Rome I' criteria for irritable bowel syndrome (IBS), which provided the basis for estimating the prevalence (number of persons with IBS), outcomes and other important condition components.
21. Scott, J. (2006). Depression should be managed like a chronic disease. Br. Med. J. 332, 985-986.
22. Society for Women's Health Research (2005). Women's Fear of Heart Disease Has Almost Doubled in Three Years, But Breast Cancer Remains Most Feared Disease, Society for Women's Health Research, Washington, DC.
23. Schulz, K. (2004). Did Antidepressants Depress Japan? The New York Times, New York City.
24. Conrad, P. & Potter, D. (2000). From hyperactive children to ADHD adults: Observatios on the expansion of medical categories. Soc. Prob. 47(4), 559-582.
25. Loe, M. (2004). The Rise of Viagra, New York University Press, New York.