The impact of survey routers on sampling and surveys: Unraveling the mysteries of survey-router design and deployment

Journal of Advertising Research

Volumn 54, Issue 4, 2014, Pages

  Brigham, Nancy ^a   Fallig, Michael ^b   Miller, Chuck ^c  

^a Ipsos   (United States)

^b Cogenti Applied Strategies ^*  (United States)

^c DM2   (United States)

Author keywords

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Indexed keywords

EID: 84918495027     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-54-4-381-388     Document Type: Note

References (1)

1. Thomas, R. K. “Fast and Furious…or Much Ado about Nothing? Sub-Optimal Respondent Behavior and Data Quality.” Journal of Advertising Research 54 (2014): 17-31.