Research quality: Fast and furious...or much ado about nothing? Sub-optimal respondent behavior and data quality

Journal of Advertising Research

Volumn 54, Issue 1, 2014, Pages 17-31

  Thomas, Randall K ^a  

^a GfK Custom Research   (United States)

Author keywords

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Indexed keywords

EID: 84896832816     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/jar-54-1-017-031     Document Type: Article

References (14)

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