How banner ads affect brand choice without click-through

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

Volumn , Issue , 2005, Pages 117-133

  Mitchell, Andrew ^a   Valenzuela, Ana ^b  

^a UNIVERSITY OF TORONTO   (Canada)

^b SAN FRANCISCO STATE UNIVERSITY   (United States)

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EID: 84917367161     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410612694     Document Type: Chapter

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