Competitor identification and competitor analysis: A broad-based managerial approach

Managerial and Decision Economics

Volumn 23, Issue 4-5, 2002, Pages 157-169

  Bergen, Mark ^a   Peteraf, Margaret A ^b  

^a UNIVERSITY OF MINNESOTA   (United States)

^b DARTMOUTH COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84909327829     PISSN: 01436570     EISSN: 10991468     Source Type: Journal    
DOI: 10.1002/mde.1059     Document Type: Article

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