"Uncle Sam wants you!": Exploring verbal-visual juxtapositions in television advertising

Persuasive Imagery: A Consumer Response Perspective

Volumn , Issue , 2003, Pages 267-288

  Wiggin, Amy A ^a   Miller, Christine M ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

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[No Author keywords available]

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EID: 84909016681     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410607256     Document Type: Chapter

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