Peer or expert? the persuasive impact of youtube public service announcements producers

International Journal of Advertising

Volumn 30, Issue 1, 2011, Pages

  Paek, Hye Jin ^a   Hove, Thomas ^a   Ju Jeong, Hyun ^a   Kim, Mikyoung ^b  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b Ewha Womans University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84908274298     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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