Finanzkapital and consumers: How financialization shaped twentieth century marketing

Journal of Historical Research in Marketing

Volumn 4, Issue 3, 2012, Pages 453-461

  Dholakia, Nikhilesh ^a,b  

^a UNIVERSITY OF RHODE ISLAND   (United States)

^b AALBORG UNIVERSITY   (Denmark)

Author keywords

Consumption history; Economic history; Financialization; Finanzkapital; Marketing regulation history; Retailing; Retailing history; United States of America

Indexed keywords

EID: 84907594073     PISSN: 1755750X     EISSN: 17557518     Source Type: Journal    
DOI: 10.1108/17557501211252989     Document Type: Article

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