메뉴 건너뛰기




Volumn 22, Issue 3, 2014, Pages 254-294

Towards a better protection of social media users: A legal perspective on the terms of use of social networking sites

Author keywords

Consumer protection law; Contract law; Social network sites; Standard contracts; Terms of use

Indexed keywords


EID: 84906847571     PISSN: 09670769     EISSN: 14643693     Source Type: Journal    
DOI: 10.1093/ijlit/eau002     Document Type: Article
Times cited : (25)

References (58)
  • 1
    • 0038968074 scopus 로고
    • Contracts of Adhesion Some Thoughts About Freedom of contract
    • Friedrich Kessler, 'Contracts of Adhesion Some Thoughts About Freedom of contract' (1943) 2731 Faculty Scholarship Series Paper 629-42, 640.
    • (1943) Faculty Scholarship Series Paper , vol.2731 , pp. 629-640
    • Kessler, F.1
  • 2
    • 84881853911 scopus 로고    scopus 로고
    • Extending the scope of the Unfair Terms discipline in consumer contracts - an economic and behavioural perspective
    • Working Paper Series Rotterdam, Institute of Law and Economics (RILE) No 2008/01
    • Hanneke A Luth, 'Extending the scope of the Unfair Terms discipline in consumer contracts - an economic and behavioural perspective' (2008) Working Paper Series Rotterdam, Institute of Law and Economics (RILE) No 2008/01, 4, http://www.uea.ac.uk/j033/RNBE2008/Details/HL.pdf
    • (2008) , vol.4
    • Luth, H.A.1
  • 3
    • 84906878531 scopus 로고    scopus 로고
    • Contracting Subject to Standard terms and conditions
    • International Encyclopaedia of Comparative Law Volume VII Contract in General
    • Karl-Heinz Neumayer, 'Contracting Subject to Standard terms and conditions' International Encyclopaedia of Comparative Law Volume VII Contract in General (1999), 12-7.
    • (1999) , pp. 12-17
    • Neumayer, K.-H.1
  • 4
    • 84906857255 scopus 로고    scopus 로고
    • Note. Irrationally bound: Terms of Use Licenses and the Breakdown of Consumer Rationality in the Market for Social Network Sites
    • Aaron T Chiu, 'Note. Irrationally bound: Terms of Use Licenses and the Breakdown of Consumer Rationality in the Market for Social Network Sites' (2011) 21 S Cal Interdisc LJ 167-213, 2
    • (2011) S Cal Interdisc LJ , vol.21 , pp. 167-213
    • Chiu, A.T.1
  • 5
    • 84906878522 scopus 로고    scopus 로고
    • Standard-Form Contracting in the Electronic Age
    • accessed 7 September 2013.
    • Robert A Hillman and Jeffrey Rachlinski, 'Standard-Form Contracting in the Electronic Age' (2001) http://ssrn.com/abstract/287819 accessed 7 September 2013.
    • (2001)
    • Hillman, R.A.1    Rachlinski, J.2
  • 6
    • 0347487318 scopus 로고    scopus 로고
    • Rational Choice, Behavioral Economics, and the Law
    • Richard A Posner, 'Rational Choice, Behavioral Economics, and the Law' (1998) 50(5) Stanford L Rev, 1551-76
    • (1998) Stanford L Rev , vol.50 , Issue.5 , pp. 1551-1576
    • Posner, R.A.1
  • 7
    • 22044438367 scopus 로고    scopus 로고
    • Behavioral Economics as Part of a Rhetorical Duet: A Response to Jolls, Sunstein, and Thaler
    • Mark Kelman, 'Behavioral Economics as Part of a Rhetorical Duet: A Response to Jolls, Sunstein, and Thaler' (1998) 50(5) Stanford L Rev, 1577-92
    • (1998) Stanford L Rev , vol.50 , Issue.5 , pp. 1577-1592
    • Kelman, M.1
  • 9
    • 80052056946 scopus 로고    scopus 로고
    • Behavioural Economics in Consumer Policy, the Economic Analysis of Standard Terms in Consumer Contracts Revisited
    • (DPhil thesis, Erasmus University Rotterdam)
    • Hanneke A Luth, 'Behavioural Economics in Consumer Policy, the Economic Analysis of Standard Terms in Consumer Contracts Revisited' (DPhil thesis, Erasmus University Rotterdam 2010) 17.
    • (2010) , pp. 17
    • Luth, H.A.1
  • 10
    • 84937295025 scopus 로고
    • The Limits of Cognition and the Limits of Contract
    • Melvin A Eisenberg, 'The Limits of Cognition and the Limits of Contract' (1995) 47(2) Stanford L Rev 211-59, 213
    • (1995) Stanford L Rev , vol.47 , Issue.2 , pp. 211-213
    • Eisenberg, M.A.1
  • 11
    • 0348246071 scopus 로고    scopus 로고
    • Cass Sunstein and Richard Thaler, 'A Behavioral Approach to Law and Economics
    • Christine Jolls, Cass Sunstein and Richard Thaler, 'A Behavioral Approach to Law and Economics' (1998) 50(5) Stanford L Rev 1471-550
    • (1998) Stanford L Rev , vol.50 , Issue.5 , pp. 1471-1550
    • Jolls, C.1
  • 14
    • 84906878523 scopus 로고    scopus 로고
    • Ari Melber and Evan Salinger, 'Fighting Facebook: A Campaign for a People's Terms of Service
    • (Center for Internet and Society at Stanford Law School, 22 May 2013)
    • Woodrow Hartzog, Ari Melber and Evan Salinger, 'Fighting Facebook: A Campaign for a People's Terms of Service' (Center for Internet and Society at Stanford Law School, 22 May 2013) http://cyberlaw.stanford.edu/blog/2013/05/fighting-facebook-campaign-people%E2%80%99s-terms-service
    • Hartzog, W.1
  • 15
    • 84906857255 scopus 로고    scopus 로고
    • Note. Irrationally Bound: Terms of Use Licenses and the Breakdown of Consumer Rationality in the Market for Social Network Sites
    • Aaron T Chiu, 'Note. Irrationally Bound: Terms of Use Licenses and the Breakdown of Consumer Rationality in the Market for Social Network Sites' (2011) 21 S Cal Interdisc LJ 167-213, 10.
    • (2011) S Cal Interdisc LJ , vol.21 , pp. 167-213
    • Chiu, A.T.1
  • 16
    • 33746883863 scopus 로고    scopus 로고
    • Why Do Internet Users Stick with a Specific Web Site? A Relationship Perspective
    • Li Dahui, Glenn Browne and James C Wetherbe, 'Why Do Internet Users Stick with a Specific Web Site? A Relationship Perspective' (2006) 10(4) Int'L J Electronic Com 105-41, 106.
    • (2006) Int'L J Electronic Com , vol.10 , Issue.4 , pp. 105-141
    • Dahui, L.1    Browne, G.2    Wetherbe, J.C.3
  • 17
    • 0003706471 scopus 로고    scopus 로고
    • Information Rules. A Strategic Guide to the Network Economy
    • (Harvard Business School Press)
    • Carl Shapiro and Hal R Varian, Information Rules. A Strategic Guide to the Network Economy (Harvard Business School Press 1999) 13.
    • (1999) , pp. 13
    • Shapiro, C.1    Varian, H.R.2
  • 18
    • 77954812738 scopus 로고    scopus 로고
    • Networks, Crowds, and Markets: Reasoning About a Highly Connected World
    • (CUP 2010)
    • David Easley and Jon Kleinberg, Networks, Crowds, and Markets: Reasoning About a Highly Connected World (CUP 2010) 15.
    • Easley, D.1    Kleinberg, D.2
  • 19
    • 85055878496 scopus 로고    scopus 로고
    • Another Try by Google to Take On Facebook
    • The New York Times (New York, 2011)
    • Claire Cain Miller, 'Another Try by Google to Take On Facebook' The New York Times (New York, 2011) http://www.nytimes.com/2011/06/29/technology/29google.html?pagewanted/all&_r0s
    • Miller, C.C.1
  • 20
    • 84906878525 scopus 로고    scopus 로고
    • Why Google can never compete with Facebook
    • Computerworld (22 March 2012)
    • Yoni Heisler, 'Why Google can never compete with Facebook' Computerworld (22 March 2012) http://www.networkworld.com/community/blog/why-google-cannever-compete-facebook
    • Heisler, Y.1
  • 21
    • 84870831354 scopus 로고    scopus 로고
    • Proposal for a Regulation of the European Parliament and of the Council on the Protection of Individuals with Regard to the Processing of Personal Data and on the Free Movement of Such Data
    • Commission, (General Data Protection Regulation), COM (2012) 11 final. In this context,accessed 11 September 2013
    • Commission, 'Proposal for a Regulation of the European Parliament and of the Council on the Protection of Individuals with Regard to the Processing of Personal Data and on the Free Movement of Such Data' (General Data Protection Regulation), COM (2012) 11 final. In this context, http://europe-v-facebook.org/EN/en.html accessed 11 September 2013
  • 22
    • 85020149810 scopus 로고    scopus 로고
    • Austrian Law Student Faces Down Facebook
    • The New York Times (5 February 2012)
    • Kevin O'Brien, 'Austrian Law Student Faces Down Facebook' The New York Times (5 February 2012) http://www.nytimes.com/2012/02/06/technology/06iht-rawdata06.html?pagewanted1/4all&_r/0
    • O'Brien, K.1
  • 23
    • 84855930633 scopus 로고    scopus 로고
    • Speech: Roundtable on Online Data Collection, Targeting and Profiling
    • SPEECH/09/156
    • Meglena Kuneva, 'Speech: Roundtable on Online Data Collection, Targeting and Profiling' (2009) SPEECH/09/156 http://europa.eu/rapid/press-release_SPEECH-09-156_en.htm
    • (2009)
    • Kuneva, M.1
  • 24
    • 84906848375 scopus 로고    scopus 로고
    • What Happened when Facebook Disabled my Account
    • TheNextWeb (15 January 2013)
    • Chris Leydon, 'What Happened when Facebook Disabled my Account' TheNextWeb (15 January 2013) http://thenextweb.com/facebook/2013/01/15/what-happened-when-facebook-disabled-my-account
    • Leydon, C.1
  • 25
    • 84906878527 scopus 로고    scopus 로고
    • Judgment of 14 February 2013, Az 8 B 61/12 accessed 9 September 2013
    • Schleswig-Holsteinisches VG, Judgment of 14 February 2013, Az 8 B 61/12 http://openjur.de/u/600056.html accessed 9 September 2013
    • Schleswig-Holsteinisches, V.G.1
  • 26
    • 84906878528 scopus 로고    scopus 로고
    • Judgement of 6 March 2012, Az 16 O 551/10, accessed 9 September 2013
    • Landgericht Berlin, Judgement of 6 March 2012, Az 16 O 551/10 http://openjur.de/u/269310.print accessed 9 September 2013
    • Berlin, L.1
  • 27
    • 84906878529 scopus 로고    scopus 로고
    • Cases, Materials and Text on Consumer Law (Hart)
    • Hans-Wolfgang Icklitz, Jules Stuyck and Evelyne Terryn (eds), Cases, Materials and Text on Consumer Law (Hart 2010) 285.
    • (2010) , pp. 285
    • Icklitz, H.-W.1    Stuyck, J.2    Terryn, E.3
  • 28
    • 84906858645 scopus 로고    scopus 로고
    • Reconceptualizing Consumer Terms of Use for a Globalized Knowledge Economy
    • Michael Rustad and Maria Onufrio, 'Reconceptualizing Consumer Terms of Use for a Globalized Knowledge Economy' (2012) 14(4) University Pennsylvania J Business L 1085-190, 1135.
    • (2012) University Pennsylvania J Business L , vol.14 , Issue.4 , pp. 1085-1135
    • Rustad, M.1    Onufrio, M.2
  • 29
    • 84881797859 scopus 로고    scopus 로고
    • Christian Twigg-Flesner and Martin Ebers
    • EC Consumer Law Compendium. The Consumer Acquis and its transposition in the Member States (Sellier.european law publishers 2008)
    • Hans Schulte-Nölke, Christian Twigg-Flesner and Martin Ebers (eds), EC Consumer Law Compendium. The Consumer Acquis and its transposition in the Member States (Sellier.european law publishers 2008) 228.
    • Schulte-Nölke, H.1
  • 30
    • 84906878518 scopus 로고    scopus 로고
    • Facebook Debunks Copyright Hoax
    • Wired (26 November 2012), accessed 9 September
    • Ryan Tate, 'Facebook Debunks Copyright Hoax' Wired (26 November 2012) http://www.wired.com/business/2012/11/facebook-copyright-hoax accessed 9 September 2013.
    • (2013)
    • Tate, R.1
  • 31
    • 84906878519 scopus 로고    scopus 로고
    • Artikel 3' in Fabienne Brison and Hendrik Vanhees
    • De Belgische Auteurswet. Artikelsgewijze commentaar (Larcier)
    • Hendrik Vanhees, 'Artikel 3' in Fabienne Brison and Hendrik Vanhees (eds), De Belgische Auteurswet. Artikelsgewijze commentaar (Larcier 2008) 26.
    • (2008) , pp. 26
    • Vanhees, H.1
  • 32
    • 84906878520 scopus 로고    scopus 로고
    • Commercieel portretrecht in België
    • Dirk Voorhoof, 'Commercieel portretrecht in België' [2009] http://www.psw.ugent.be/Cms_global/uploads/publicaties/dv/05recente_publicaties/VOORHOOF.finalversion.14.05.2009.pdf
    • (2009)
    • Voorhoof, D.1
  • 33
    • 84906878521 scopus 로고    scopus 로고
    • Art. 17' in Ulrich Magnus and Peter Mankowski Brussels I Regulation
    • (Sellier European Law Publishers)
    • Peter Arnt Nielsen, 'Art. 17' in Ulrich Magnus and Peter Mankowski Brussels I Regulation (Sellier European Law Publishers 2007) 321
    • (2007) , pp. 321
    • Nielsen, P.A.1
  • 34
    • 84892314532 scopus 로고    scopus 로고
    • EU Digital Copyright Law and the End-User
    • (Springer)
    • Giuseppe Mazziotti, EU Digital Copyright Law and the End-User (Springer 2008) 122
    • (2008) , pp. 122
    • Mazziotti, G.1
  • 35
    • 84883042398 scopus 로고    scopus 로고
    • Does the Internet Occasion New Directions in Consumer Arbitration in the EU?
    • Susan Schiavetta, 'Does the Internet Occasion New Directions in Consumer Arbitration in the EU?' (2004) 3 JILT, 2004 http://www2.warwick.ac.uk/fac/soc/law/elj/jilt/2004_3/schiavetta
    • (2004) JILT , vol.3
    • Schiavetta, S.1
  • 36
    • 84906878521 scopus 로고    scopus 로고
    • Art. 17' in Ulrich Magnus and Peter Mankowski Brussels I Regulation
    • (Sellier European Law Publishers)
    • Peter Arnt Nielsen, 'Art. 17' in Ulrich Magnus and Peter Mankowski Brussels I Regulation (Sellier European Law Publishers 2007) 321
    • (2007) , pp. 321
    • Nielsen, P.A.1
  • 37
    • 84892314532 scopus 로고    scopus 로고
    • EU Digital Copyright Law and the End-User
    • (Springer)
    • Giuseppe Mazziotti, EU Digital Copyright Law and the End-User (Springer 2008) 122
    • (2008) , pp. 122
    • Mazziotti, G.1
  • 38
    • 84883042398 scopus 로고    scopus 로고
    • Does the Internet Occasion New Directions in Consumer Arbitration in the EU?
    • Susan Schiavetta, 'Does the Internet Occasion New Directions in Consumer Arbitration in the EU?' (2004) 3 JILT, 2004 http://www2.warwick.ac.uk/fac/soc/law/elj/jilt/2004_3/schiavetta
    • (2004) JILT , vol.3
    • Schiavetta, S.1
  • 39
    • 84875595073 scopus 로고    scopus 로고
    • Consumer Contracts in European Private International Law: The Sphere of Operation of the Consumer Contract Rules in Brussels I and Rome I Regulations
    • Paul Cachia, 'Consumer Contracts in European Private International Law: The Sphere of Operation of the Consumer Contract Rules in Brussels I and Rome I Regulations' (2009) 476 European L Rev 483
    • (2009) European L Rev , vol.476 , pp. 483
    • Cachia, P.1
  • 40
    • 79951543277 scopus 로고    scopus 로고
    • Brussels I regulation, European commentaries on private international law
    • (Sellier European Law Publishers)
    • Ulrich Magnus and Peter Mankowski, Brussels I regulation, European commentaries on private international law (Sellier European Law Publishers 2007) 322.
    • (2007) , pp. 322
    • Magnus, U.1    Mankowski, P.2
  • 41
    • 84906878512 scopus 로고    scopus 로고
    • Protecting Children in the Digital Era: The use of Alternative Regulatory Instruments
    • Eva Lievens, Protecting Children in the Digital Era: The use of Alternative Regulatory Instruments (Martinus Nijhoff Publishers 2010) 360.
    • (2010) Martinus Nijhoff Publishers , pp. 360
    • Lievens, E.1
  • 42
    • 84906878513 scopus 로고    scopus 로고
    • Office of Fair Trading, Unfair contract terms guidance, Guidance for the Unfair Terms in Consumer Contracts Regulations 1999, accessed 9 September 2013, 47.
    • Office of Fair Trading, Unfair contract terms guidance, Guidance for the Unfair Terms in Consumer Contracts Regulations 1999 (2008) http://www.oft.gov.uk/shared_oft/reports/unfair_contract_terms/oft311.pdf accessed 9 September 2013, 47.
    • (2008)
  • 43
    • 84906878514 scopus 로고    scopus 로고
    • Facebook Stirring Up Anger For Disabling Accounts
    • Techcrunch (11 July 2007)
    • Eric Schonfeld, 'Facebook Stirring Up Anger For Disabling Accounts' Techcrunch (11 July 2007) http://techcrunch.com/2007/12/11/facebook-stirring-up-anger-for-disabling-accounts
    • Schonfeld, E.1
  • 44
    • 70249111583 scopus 로고    scopus 로고
    • Banned for keeps on Facebook for odd name
    • The Sydney Morning Herald (25 September 2008)
    • Asher Moses, 'Banned for keeps on Facebook for odd name', The Sydney Morning Herald (25 September 2008) http://www.smh.com.au/news/biztech/banned-for-keeps-on-facebook-for-oddname/2008/09/25/1222217399252.html
    • Moses, A.1
  • 45
    • 84906857856 scopus 로고    scopus 로고
    • Consumer Collective Redress in European Private International Law
    • accessed 9 September 2013.
    • Zheng S Tang, 'Consumer Collective Redress in European Private International Law' (2011) 7 J Private Intl Law 101 http://ssrn.com/abstract1/42079237, accessed 9 September 2013.
    • (2011) J Private Intl Law , vol.7 , pp. 101
    • Tang, Z.S.1
  • 46
    • 61349159244 scopus 로고    scopus 로고
    • An Analysis and Evaluation of Alternative Means of Consumer Redress Other Than Redress Through Ordinary Judicial Proceedings: Final Report
    • (Leuven Report)
    • Jules Stuyck and others, An Analysis and Evaluation of Alternative Means of Consumer Redress Other Than Redress Through Ordinary Judicial Proceedings: Final Report (Leuven Report) (2007) http://ec.europa.eu/consumers/redress/reports_studies/comparative_report_en.pdf
    • (2007)
    • Stuyck, J.1
  • 47
    • 84874448867 scopus 로고    scopus 로고
    • Overview of Existing Collective Redress Schemes in EU Member States
    • Directorate General for Internal Policies, accessed 9 September 2013, 5.
    • Directorate General for Internal Policies, 'Overview of Existing Collective Redress Schemes in EU Member States' (2011) http://www.europarl.europa.eu/document/activities/cont/201107/20110715ATT24242/20110715ATT24242EN.pdf accessed 9 September 2013, 5.
    • (2011)
  • 48
    • 84906855814 scopus 로고    scopus 로고
    • Assessment of the economic and social impact of the policy options to empower consumers to obtain adequate redress, Final Analytical Report on the Green Paper on Consumer Collective Redress
    • Consumer Policy Evaluation Consortium, DG Health and Consumer Protection
    • Consumer Policy Evaluation Consortium, DG Health and Consumer Protection, 'Assessment of the economic and social impact of the policy options to empower consumers to obtain adequate redress, Final Analytical Report on the Green Paper on Consumer Collective Redress' (2009) http://ec.europa.eu/consumers/redress_cons/docs/feedback_statement.pdf
    • (2009)
  • 49
    • 84906878515 scopus 로고    scopus 로고
    • Consultation Paper on the follow-up to the Green Paper on consumer collective redress
    • Commission
    • Commission, 'Consultation Paper on the follow-up to the Green Paper on consumer collective redress' (2009) http://ec.europa.eu/consumers/redress_cons/docs/consultation_paper2009.pdf
    • (2009)
  • 50
    • 84856016709 scopus 로고    scopus 로고
    • Evaluation of the effectiveness and efficiency of collective redress mechanisms in the European Union, Final Report
    • Commission, accessed 9 September 2013, 5.
    • Commission, 'Evaluation of the effectiveness and efficiency of collective redress mechanisms in the European Union, Final Report' (2008) http://ec.europa.eu/consumers/redress_cons/finalreportevaluationstudypart1-final2008-11-26.pdf, accessed 9 September 2013.
    • (2008)
  • 51
    • 84906878516 scopus 로고    scopus 로고
    • Selbstregulierung von Social Networks gescheitert
    • Heise online (6 May 2013), accessed 9 September 2013.
    • 'Selbstregulierung von Social Networks gescheitert' Heise online (6 May 2013) http://www.heise.de/newsticker/meldung/Selbstregulierung-von-Social-Networks-gescheitert-1857533.html, accessed 9 September 2013.
  • 52
    • 84906878517 scopus 로고    scopus 로고
    • European Social Networking Task Force, Safer social networking principles for the EU (2009), accessed 9 September 2013.
    • European Social Networking Task Force, Safer social networking principles for the EU (2009), http://ec.europa.eu/information_society/activities/social_networking/docs/sn_principles.pdf, accessed 9 September 2013.
  • 53
    • 84906878510 scopus 로고    scopus 로고
    • Coalition to Make the Internet a Better Place for Kids
    • Statement of purpose, accessed 9 September 2013.
    • Coalition to Make the Internet a Better Place for Kids, Statement of purpose (2011) http://ec.europa.eu/information_society/activities/sip/docs/ceo_coalition/ceo_coalition_statement.pdf, accessed 9 September 2013.
    • (2011)
  • 54
    • 84906853774 scopus 로고    scopus 로고
    • State of the art on regulatory trends in media. Identifying whether, what, how and who to regulate in social media
    • accessed 9 September 2013.
    • Eva Lievens, Peggy Valcke and Pieter Jan Valgaeren, 'State of the art on regulatory trends in media. Identifying whether, what, how and who to regulate in social media' (2011) shttp://emsoc.be/wp-content/uploads/2012/01/State-of-the-art-on-regulatory-trends-in-media.Identifying-whether-what-howand-who-to-regulate-in-social-media.pdf, accessed 9 September 2013.
    • (2011)
    • Lievens, E.1    Valcke, P.2    Valgaeren, P.J.3
  • 55
    • 84906878511 scopus 로고    scopus 로고
    • The Lessons from Making Facebook take Control of its Adverts
    • Financial Times (30 May 2013), accessed 9 September 2013.
    • Laura Bates, 'The Lessons from Making Facebook take Control of its Adverts' Financial Times (30 May 2013) http://www.ft.com/cms/s/0/503801d2-c914-11e2-bb56-00144feab7de.html#axzz2V8Vfv5Tp accessed 9 September 2013.
    • Bates, L.1
  • 56
    • 84906878503 scopus 로고    scopus 로고
    • Ads on Facebook Dropped after Appearing next to Offensive Posts
    • Financial Times (28 May 2013), accessed 9 September 2013.
    • Robert Budden, 'Ads on Facebook Dropped after Appearing next to Offensive Posts' Financial Times (28 May 2013) http://www.ft.com/intl/cms/s/0/d1e74ee8-c7ae-11e2-be27-00144feab7de.html#axzz2eUfx64K2 accessed 9 September 2013.
    • Budden, R.1
  • 57
    • 84978294704 scopus 로고    scopus 로고
    • What happens to my data?'
    • First Monday, accessed 9 September 20139
    • Bibi Van den Berg and Simone Van Der Hof, 'What happens to my data?' (2012) 17(7) First Monday http://www.uic.edu/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/4010/3274 accessed 9 September 20139
    • (2012) , vol.17 , Issue.7
    • den Berg, B.V.1    Van Der Hof, S.2
  • 58
    • 0002093652 scopus 로고
    • Cognitive Considerations in Designing Effective Labels for Presenting Risk Information
    • James R Bettman, John W Payne and Richard Staelin, 'Cognitive Considerations in Designing Effective Labels for Presenting Risk Information' (1986) 5 J Public Policy & Marketing 1.
    • (1986) J Public Policy & Marketing , vol.5 , pp. 1
    • Bettman, J.R.1    Payne, J.W.2    Staelin, R.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.