Redefining "requisite variety": The challenge of multiple diversities for the future of public relations excellence

The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation

Volumn , Issue , 2006, Pages 381-399

  Sha, Bey Ling ^a   Ford, Rochelle Larkin ^b  

^a SAN DIEGO STATE UNIVERSITY   (United States)

^b HOWARD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84905295901     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410613967     Document Type: Chapter

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