Big data and competitive advantage at Nielsen

Management Decision

Volumn 52, Issue 3, 2014, Pages 573-601

  Prescott, Michael E ^a  

^a Independent Consultant   (United States)

Author keywords

Competitive advantage; Digital data genesis; Dynamic capabilities; Information technology; Strategic decision making; The resource based view

Indexed keywords

EID: 84904700124     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/MD-09-2013-0437     Document Type: Article

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