Effects of online comments on smokers' perception of antismoking public service announcements

Journal of Computer-Mediated Communication

Volumn 19, Issue 4, 2014, Pages 975-990

  Shi, Rui ^a   Messaris, Paul ^a   Cappella, Joseph N ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Antismoking PSA; Recommendation Systems; Social Influence

Indexed keywords

COMPUTER NETWORKS; ECONOMIC AND SOCIAL EFFECTS;

ANTISMOKING PSA; CONDITION; INFLUENCE EVALUATION; PERCEIVED RISK; PUBLIC SERVICES; SOCIAL INFLUENCE; YOUTUBE;

ONLINE SYSTEMS;

EID: 84904502246     PISSN: None     EISSN: 10836101     Source Type: Journal    
DOI: 10.1111/jcc4.12057     Document Type: Article

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