在线口碑行为决定因素的实证分析;Experiential approach to the determinants of online word-of-mouth behavior

Journal of Global Scholars of Marketing Science: Bridging Asia and the World

Volumn 22, Issue 3, 2012, Pages 218-234

  Yoon, Sung Joon ^a   Han, Hee Eun ^a  

^a Kyonggi University   (South Korea)

Author keywords

consumer experience; message presentation; network property; online word of mouth; product type

Indexed keywords

EID: 84904133098     PISSN: 21639159     EISSN: 21639167     Source Type: Journal    
DOI: 10.1080/21639159.2012.699219     Document Type: Article

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