A user-centered approach in designing NFC couponing platform: The case study of CMM applications

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 8527 LNCS, Issue , 2014, Pages 360-370

  Opromolla, Antonio ^a   Ingrosso, Andrea ^b   Volpi, Valentina ^a   Pazzola, Mariarosaria ^b   Medaglia, Carlo Maria ^b  

^a ISIA Roma Design   (Italy)

^b SAPIENZA UNIVERSITY OF ROME   (Italy)

Author keywords

Marketing and HCI; New technology and its usefulness; NFC Couponing Applications; User Centered Design Process

Indexed keywords

ARTIFICIAL INTELLIGENCE; COMPUTER SCIENCE; COMPUTERS;

ITERATIVE DESIGN; NEW TECHNOLOGY AND ITS USEFULNESS; NFC TECHNOLOGIES; USABILITY EVALUATION; USER NEED; USER-CENTERED APPROACH; USER-CENTERED DESIGN APPROACHES; USER-CENTERED DESIGN PROCESS;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 84903741411     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-319-07293-7_35     Document Type: Conference Paper

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