On the construction of a service map: How to match the service features and the customer needs

ICNIT 2010 - 2010 International Conference on Networking and Information Technology

Volumn , Issue , 2010, Pages 298-302

  Kwak, Ran ^a   Lee, Hakyeon ^b   Park, Yongtae ^a  

^a Seoul National University   (South Korea)

^b Seoul National University of Science and Technology   (South Korea)

Author keywords

Customer needs map; Matching; New service development (NSD); Service feature map; Service map

Indexed keywords

CUSTOMER NEEDS MAP; MATCHING; NEW SERVICE DEVELOPMENT; SERVICE FEATURE MAP; SERVICE MAP;

INFORMATION TECHNOLOGY; PRINCIPAL COMPONENT ANALYSIS; SALES;

CUSTOMER SATISFACTION;

EID: 77955622207     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICNIT.2010.5508507     Document Type: Conference Paper

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