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Volumn 90, Issue 2, 2014, Pages 121-124

Empirical Generalizations in Retailing

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EID: 84902490329     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2014.05.005     Document Type: Editorial
Times cited : (11)

References (13)
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  • 2
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    • Introduction to the special issue: empirical generalizations in marketing
    • Bass Frank M., Wind Jerry Introduction to the special issue: empirical generalizations in marketing. Marketing Science 1995, 14(3 Suppl.):G1-G5.
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  • 3
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    • New empirical generalizations on the determinants of price elasticity
    • Bijmolt Tammo H., van Heerde Harald J., Pieters Rik G.M. New empirical generalizations on the determinants of price elasticity. Journal of Marketing Research 2005, 42(2):141-156.
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    • Bijmolt, T.H.1    van Heerde, H.J.2    Pieters, R.G.M.3
  • 4
    • 0000547272 scopus 로고
    • New laws of retail gravitation
    • Converse Paul D. New laws of retail gravitation. Journal of Marketing 1949, 14(3):379-384.
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  • 6
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    • The wheel of retailing
    • Hollander Stanley C. The wheel of retailing. Journal of Marketing 1960, 25(1):37-42.
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    • Hollander, S.C.1
  • 7
    • 0002882147 scopus 로고
    • Defining and estimating a trading area
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    • Econometric models of probabilistic choice
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    • McFadden, D.1
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    • 0033246054 scopus 로고    scopus 로고
    • Asymmetric and neighborhood cross-price effects: some empirical generalizations
    • Sethuraman Raj, Srinivasan V., Kim Doyle Asymmetric and neighborhood cross-price effects: some empirical generalizations. Marketing Science 1999, 18(1):23-41.
    • (1999) Marketing Science , vol.18 , Issue.1 , pp. 23-41
    • Sethuraman, R.1    Srinivasan, V.2    Kim, D.3
  • 12
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    • How well does advertising work? Generalizations from meta-analysis of brand advertising elasticities
    • Sethuraman Raj, Tellis Gerard J., Briesch Richard A. How well does advertising work? Generalizations from meta-analysis of brand advertising elasticities. Journal of Marketing Research 2011, 48(3):457-471.
    • (2011) Journal of Marketing Research , vol.48 , Issue.3 , pp. 457-471
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  • 13
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    • The price elasticity of selective demand: a meta-analysis of econometric models of sales
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    • Tellis, G.1


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